Having a LinkedIn profile is crucial for networking and further developing your career, however if you don’t know how to optimize your profile you won’t get the kind of traffic you’re looking for.
I’ve been teaching my clients about these tried and true tactics to help you get noticed on LinkedIn for a while, and I implement these tactics with my own LinkedIn profile. The other day I had someone tell me that they found me because of these tactics that I’ve been implementing over the years!
A client (this person ended up hiring me) who had actually met me a few years ago told me that when they first decided they wanted to get their resume written, they couldn’t remember who they’d met that did this as a profession. This person kept trying to identify the resume writer that they knew when they saw one of the articles I posted come up on their LinkedIn feed. By sharing my article and staying active on LinkedIn, I was able to put myself on this person’s radar and secure a new client! These tactics actually work, and if you implement them with your LinkedIn profile, they will help you get noticed on LinkedIn.
Make it easy for people to see you
LinkedIn works in a similar way to other social media platforms. When you share something, this is highlighted on the LinkedIn newsfeed. Additionally, when you edit your profile or like/comment on someone else’s post, you show up in the newsfeed as well. The more you show up as an active LinkedIn user, the more likely you are to be on someone’s radar as an active industry professional. When someone sees that you are active in your industry, they will likely think of you when it comes to networking or potential job opportunities.
Stay active
The key to LinkedIn is to stay relevant and on the radar. A great way to establish yourself in your field is to share content and post articles. If you come across something related to your field that you find interesting, share it. If you have the time and are comfortable with it, write and share your own articles on LinkedIn to help you stand out. This shows others that you are aware of what’s happening in your industry, you are motivated, and that you’re doing the legwork to connect with others in your field.
If you don’t want to go on LinkedIn that often, you can also gather some interesting industry information, articles you’ve found, or even articles you’ve written and schedule them to post at various times of the week. Social media scheduling tools like Hootsuite are free, and can act as a simple way to ensure that you’re active on LinkedIn. You can schedule posts up to a month ahead of time, so it’s a great tool to use if you know you have a busy schedule or just don’t want to carve out daily or weekly LinkedIn time.
Join the right groups
Groups seem to be underrated on LinkedIn, however they’re a great way to help establish connections and to learn about new opportunities. Join your college or alumni group to connect with other people from your school. You never know who is looking to hire a fellow alumni for a position, or who knows of different opportunities on the market.
There are groups for just about everything, so browse around to see what interests you. This will give you the opportunity to connect with a wider range of individuals and get exclusive access to job postings.
Create a LinkedIn profile that you’re proud of
If you are trying to get more traffic on your LinkedIn profile, it’s important that you’re proud of the profile you’re presenting. Make sure that the information highlights your value, is up to date, and that everything is free from errors. If you’re struggling with updating your profile, here are three simple ways to immediately improve your LinkedIn profile.
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LinkedIn is an extremely powerful tool to use both when you’re happy with your current role and when you’re searching for a new job, however the platform is only as effective as you make it. It’s important to optimize your profile and implement the right marketing tactics to help you get noticed on LinkedIn. This will ensure that you get yourself in front of the right people, make the right connections, and it will help you establish yourself as a knowledgeable industry professional.